With a background in Fine Arts and Art History, my work is grounded in visual storytelling, thoughtful concepts and a good amount of attention to detail.

I like design that feels considered without feeling overworked. Things with a clear point of view, but enough room to breathe. I’m into the details, the decisions behind them and the little things that make something feel distinct.

Whether I’m building a visual identity from the ground up, shaping a publication, developing a campaign or figuring out how all the pieces should fit together, I like getting into the process and finding what makes something feel like itself.

I work across creative, cultural and commercial spaces, and enjoy projects with something interesting behind them. The kind where there’s a good idea to uncover, not just something to make look nice.

Based in Tauranga, New Zealand.